ABOUT Driadonna

Driadonna Roland is a ‘90s kid born and raised in Detroit.

A word nerd from the jump, she was the kind of kid who read sales catalogues for fun, impressed by how they’d fit such compelling stories in such a small space.

Driadonna attended Florida A&M University and became its first Journalist of the Year. She started in sports before becoming a newspaper reporter with Gannett, then transitioning to digital media. At a startup called BuzzFeed, she co-created the Style Guide and got to nurture her passion for giving a platform to underrepresented voices when she helped launch Black content sub-brand CocoaButter. 

Driadonna ran the website of REVOLT, Sean Combs’ music network, before becoming a Swiss Army Knife at Complex Networks. Complex empowered her to see stories holistically. There, she was able to pen profiles on celebs and cutural trends; develop, write, and produce original digital series; write branded content features; dream up brand extensions; pitch and sell shows to other networks; produce dozens of live A-list panels at ComplexCon; and much more! 

In short, Driadonna has a track record of joining organizations during times of rapid growth and bringing creative strategy, leadership, and collaboration. Her foundational love for writing and journalistic curiosity strengthen her storytelling prowess across genre and industry.